Social Business

“With Awareness comes Responsiblity. A Responsibility to Act!  We felt this deep responsibility to act and zazen was born as a Social Business Enterprise in 2007.”
Janet Parker, Founder

zazen is a Social Business Enterprise that was created so that every child in Australia is drinking the very best water all day, every day. A social business enterprise is focused primarily on maximising social returns within a profitable framework. We have chosen this business model through being inspired by the work of Muhammad Yunus, founder of Grameen Bank, banker to the poor, and Nobel Peace Prize recipient.

As social business entrepreneurs, we are committed to making a positive difference in our world, starting with children drinking the right quality and quantity of water so that we can help educate and reverse health trends that see us as one of the world’s unhealthiest nations. As a result, we launched the zazen Water Ambassador School Program which is funded 100% from the profits of our business. To date, we have donated over $650,000 to this program.

“This generation of children will live less than 10 years than their parents” New England Journal of Medicine 2005

zazen Water School Ambassador Program

  • We became aware of the health and longevity issues facing our children. This generation, if current trends continue, will be the first in modern history to have a shorter lifespan than their parents.
  • We became aware that 1 in 6 children have a learning and behavioural disability.  In 1974, 1 in 10,000 Australian children were diagnosed with autism.  In 2017, it is 1 in 68 now being diagnosed! With the current trend forecast to be 1 in 2 and 80% will be boys by 2032!
  • We became aware that 1 in 6 children suffer from a respiratory illness, and that asthma is our leading chronic disease among Australian children.
  • We became aware that 1 in 4 children are overweight or obese in Australia, and that 1 in 2 of their parents are overweight or obese. The impact of our modern diet (processed foods, preservatives, additives and chemicals) and sedimentary lifestyles of our children impacts the longevity and quality of their life.
  • We became aware that 80 years ago, the percentage of the population diagnosed with cancer was 1 in 50. Today, the statistics are 1 in 3, trending towards 1 in 2. This is the reality that children being born today are faced with. Where do we go from 1 in 2?
  • We became aware of the impact our modern environment has on the quality of health and wellbeing of our children – through the pollutants and poisons in the water and beverages they drink and the poor quality air they breathe, every day.
  • We became aware that the umbilical cord of a new born baby today was measured to have over 300 carcinogenic chemicals in it – already. And that our clean family homes have over 200 cancer causing chemicals in them.
  • We became aware that there was no initiative we could find anywhere in Australia that was focused on the importance of child hydration. There are initiatives on the food they eat, but not on the quality of the most fundamental important nutrient to all life — water!

These statistics horrified us, disturbed us, and then moved us to action. And that’s when we decided to build this business and launch the zazen Water Ambassador School Program.


What is a Social Business?

zazen Water is a Social Business Enterprise co-creating wellness conscious communities.

  • Social Business Enterprise /noun
    enterprises/corporations seeking not just revenue but social returns, and returning the profits to the communities where they operate.
    Read about Social Business Entrepreneurs
  • Co-creating /verb
    to make something together; to bring something into existence together.
  • Wellness /noun
    a choice to take responsibility for the quality of your life. Total wellness is an active process of becoming aware of choices and making decisions to achieve balance across all areas of your life including: physical, mind, relationships, community and spiritual; to achieve a fulfilling joyful life.
  • Conscious /noun
    aware or awake; knowing and perceiving.
    Watch short online movie
  • Communities /noun
    group of people who are unified through their intention but operate with diversity of expression.


Our School Program Achievements So Far

  • We have graduated over 21,000 children as Water Ambassadors.
  • We have gifted over $650,000 of zazen Alkaline Water Systems and replacement parts into primary schools in Australia.
  • We have over 55 primary schools now setup with a zazen Alkaline Water system in every classroom.


From Our Teachers

“My students function better in the classroom when they are hydrated. They are more focused, have higher energy levels, have a balanced disposition, seem happier and learn far more readily. Overall, the children in my class function better since drinking zazen Alkaline Water throughout the day.”
Desiree Wikaira,
Teacher, Brisbane


“I am drinking more water now and feel better.. not that I felt bad before .. I just feel better!”
Wendy Ashley-Cooper
B.A., Grad. Cert. Ed., B.A. (Hons), B. Ed.,
M. Ed.Admin, MACEL
Principal, The Glennie School


“I had a zazen Water system last term in my grade 7 classroom. At the end of term, the girls came up to me and said “Mrs King, we don't know whether you noticed, but we have noticed that since this water system has been in our classroom, none of us have been sick”.”
Maree King,
Principal Middle School, NEGS Armidale


Watch this short story from The Story of Stuff called “The Story of Bottled Water


Watch THE SHIFT online movie